The Client: Reprise Records
Green Day has been one of the most successful rock groups over the past two decades. Over that period, their website has changed time and time again.
When we started, we wanted to create a few concepts of what our vision was of Green Day. They wanted the website to be simple with a bold, in-your-face intro.
After a few concepts their management team picked a design they felt would define the band the best and the site was relaunched.
Once the site launched, it was able to sell merchandise and promote their American Idiot tour.