The Client: Theranos
Theranos wanted to create a clean website that promoted their flagship Edison blood testing machine. They wanted the site to be clean to reflect the cleanness of their product. The website also had to be hipaa compliant.
They also wanted to rank well for blood testing and other keywords.
Once the website concept was approved, the time went to work to finish the rest of the site. At the same time, after a full keyword research was performed, we discovered there was over 600 keywords to go after and we put a plan in place to target their keywords.
We delivered the site 6 to 8 weeks later which the company was very happy with. We also launched an SEO campaign and helped grow the site from 0 to over 4,000 daily clicks.