Oleo Bone

Top Click Fraud Statistics 2023

click fraud

Click Fraud “Latest” Statistics

  • In 2022, it is estimated that click fraud would cost $44 billion and $35 billion were lost to digital advertising fraud in 2018.

  • At the beginning of the pandemic, click fraud surged by 21% since more individuals were staying at home during lockdowns, increasing the possibility of fraud and bots affecting their ad marketing efforts.

  • 36% of clicks on display ads are phony or invalid (Lunio, 2021), and 78% of marketers cite click fraud as their top concern (Adweek, 2016).

  • Googles shopping ads drive 76% of retail search ad spend, and accounts for 85.3% of all Google ad clicks.

  • According to Wordstream, typically, shoppers make a purchase within five days after their first search, 40% of all clicks on search searches go to the top 3 sponsored results, making visitors from PPC advertisements 50% more likely to make a purchase than organic visits.

  • Applying the 17% click fraud rate we discovered to this figure, we may estimate that the ecommerce sector lost $0.91 billion to click fraud.

  • We dug deep into the data at ClickGUARD to establish the extent of the click fraud problem and found that 17% of Google ads traffic is false.

  • In 2016 it was estimated that around $7.2 Billion dollars (£5.4 Billion pounds) was lost to click fraud.

  • The analysis projected that click fraud would rise by around 13% annually for the remainder of 2021, with linked TVs currently accounting for the majority of this growth.

  • Similarly, according to a report from PPC Protect, 36% of display ad clicks are illegitimate or fraudulent.

  • Comparing the same period in 2019 to the current one, click fraud in the health and medical industry increased by 53%.

  • Only 11% of all clicks on search advertising were discovered to be fake, which was the lowest percentage of fraud.

  • We expect that as CTV advertising grows in popularity, it will become an even more profitable channel for the click fraudsters, with a predicted rise of 31% to an overall rate of 22% for all CTV activity.

  • According to Jean-Loup Richet, Professor at the Sorbonne Business School, click fraud is frequently one link in the large ad fraud chain, and can be leveraged as part of a larger identity fraud and/or attribution fraud.

  • 42% of all ad fraud was caused by app install farms. Click injection (30%) and click spam ad stacking (27%).

  • Click fraud affects 90% of all PPC ad campaigns on Google and Bing. While the Coronavirus epidemic was still in its early stages, click fraud rates increased by 21% source.

  • Companies spending $10,000 per month on Google Ads are estimated to be losing approximately $12,000-$15,000 each year to click fraud.

  • Industries with the highest rates of click fraud include photography (65%), pest control (62%), locksmiths (53%), plumbing (46%) and waste removal (45%).

  • Plumbing and pest treatment are two on-demand service sectors that might experience up to 60% click fraud on their sponsored advertisements.

  • Websites with ads.txt get 3.5% less ad fraud clicks than sites without ads.txt. (eMarketer, 2018).

  • According to our study and estimates, click fraud will rise by 16% overall in 2021 compared to 2020, with CTV linked TV activity accounting for the bulk of this rise.

  • In response, we forecast that app fraud will continue to increase at a startling pace, reaching new highs at over 40% of all click fraud activity.

  • There is less competition in the ad auction since there are fewer advertisements running, which reduces the cost per click. As a result, the click fraud rate eventually falls below the industry average of 15.35% .

  • According to our research, the education sector saw the greatest click fraud rates in 2020, with 31.14% of all clicks being fraudulent.

  • Apps accounted for 19% of all fraudulent clicks in 2020 as several publishers used ad stacking, click injection, and background ad running.

  • On the other hand, we forecast that click fraud on display advertising would climb by 12% to reach roughly 40% of clicks being fraudulent, while click fraud on search ads will decrease somewhat to just under 10% overall compared to 11% in 2020.

  • Interestingly, in our recent study of 410 PPC marketers, more than 50% of respondents believed that at least 45% of all fraudulent activity was comprised of rival click fraud.

  • Last but not least, according to our projections, competitor driven click fraud will drastically reduce from 17% of all click fraud to 11%, a 35% reduction caused by improved advertiser awareness of the problem.

  • They account for the least amount of fraudulent activity among the three major categories, accounting for just 17% of click fraud now, down from more than twice that only a few years ago.

  • Ad fraud statistics like these show that it is absolutely worthwhile to purchase an advertisement on a search engine like google as 41% of users won’t even go beyond the first three advertisements, much alone the organic results that appear initially.
  • In 2023, it is expected that digital advertising fraud would cost $100 billion. In 2021, more than 7 million businesses utilized Google Ads.
  • This indicates that 24% of the bots are deemed to be bots that are employed just for fraud and theft.
  • Compared to organic visitors, visitors through advertising are 50% more likely to make a purchase. According to data on advertising fraud, more than seven million firms used Google Ads in 2021.
  • According to Andreas Naumann, Head of Fraud at Adjust, mobile ad fraud affects 90% of individual campaigns.
  • The World Federation of Advertisers predicted that in 2016, the drug trade will overtake digital ad fraud as the world’s second largest industry for organized crime.
  • Their survey of 27 billion ad impressions from 50 digital ad companies put the cost of ad fraud in 2019 at $5.8 billion.
  • According to them, 10-15% of every dollar spent on digital ads online goes to businesses that make a valiant effort to shield advertisers from falling prey to ad fraud schemes.
  • Within a two year period, there was an 11% drop in the total cost of advertising fraud from the $6.5 billion recorded in 2017.
  • The methods and strategies used do not have a 100% accuracy rate primarily because con artists and fraudsters are always coming up with new schemes.
  • According to ANA (2016), bot fraud is 39% more common in ads with a CPM of more than $10 than in ads with lower.
  • $68 billion is expected worldwide ad spend lost to fraud this year.
  • According to a Forrester survey, at least 20% of the budgets of firms spending $1 million per month were lost to digital ad fraud.
  • Web fraud accounted for 28% of all website traffic in 2018, or $66 billion, according to Adobe. In-app advertising reduces fraud efforts by 25% compared to online advertising.
  • According to a TrafficGuard whitepaper, fraudulent activity cost digital advertisers $39 million per day over the course of 2017.
  • In a whitepaper issued by the ad fraud detection business TrafficGuard, Juniper Research provided statistics that indicated that one in 13 app installations worldwide in 2018 were not from legitimate consumers (7.7%).
  • Again, the largest country in the APAC area, China, was in the lead with $11 million losses from digital fraud for every $63 million that were spent on digital advertising per user annually, or a staggering 17%.
  • Appsflyer, a top mobile app analytics business, estimates that as of 2021, the leading sectors have the highest app install fraud rates. Food & Drink – 43%, Finance – 38%, Shopping – 17%, Entertainment – 15% and Gaming – 2%.
  • Ad fraud and other phony internet traffic schemes were anticipated to overtake the drug trade as the second largest industry for organized crime by the World Federation of Advertisers in 2016.
  • Based on this discovery, one commenter hypothesized that the entire cost of advertising fraud may reach $66 billion.
  • Device farming, which accounts for 37% of all digital ad fraud in the commerce sector, is the most prevalent kind of mobile ad fraud.
  • The first industry where SDK spoofing, a contentious topic, is found, accounts for 24% of all ad fraud, is the gaming industry.
  • The TrafficGuard digital ad verification and fraud prevention technology and Jupiter Research once again collaborated in 2019 to provide a thorough picture of the proportion of digital ad fraud in total ad expenditure in various countries.
  • In the United States, digital ad fraud accounted for 15% of the overall expenditure on advertising and squandered $62 million out of $407 million dollars each user.
  • Interesting and concerning for those wanting to address the complete spectrum of issues, 22% of ad fraud on android shopping applications is also caused by unidentified other types.