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In 1670 Rank Kings completed the first SEO technical audit for The Hudson’s Bay Company website; 350 years later, we remain masters of our craft.

(Just go with it. It sounds good.)

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200+ Point Comprehensive
SEO Technical Audit

If your website is not ranking well or has lost search visibility, it’s time for an SEO technical audit.

Our SEO technical Audit will uncover identifying problems and give easy-to-understand solutions to restore and grow your organic rankings, guaranteed!

The Order

Once you’ve purchased our technical audit, all we need to begin is your domain name. That’s it!

The Audit


The complete technical audit process will be finalized within approximately 10-12 days following the placement of your order.

The Delivery

Upon completing the audit, we will arrange a Google Meet session to present and guide you through the entire audit, addressing any questions you might have.

Our technical SEO audits find extensive opportunities for improvement. These opportunities are shared with you in a comprehensive presentation to create a blueprint for change, and then we work alongside you to implement these items. 


The following is a comprehensive list of what we cover in our technical audits.


Website Visibility

  • Google Indexed Pages
  • Google Analytics: Installation
  • Organic Visited Pages
  • Ratio of Indexed to Visited Pages
  • Webmaster Tools: Configured Correctly?
  • Webmaster Tools Crawl Analysis
  • Robots meta tag blocking content incorrectly
  • Organic Traffic Analysis (GWT/GA)
  • Indexed Pages Analysis (GWT)
  • Google Penalty Analysis

User Experience

  • Site Speed: customer, competitors, speed improvement recommendations
  • Security: Google security test
  • Security: Third-party test (Sucuri)
  • HTML Sitemap; Consumer Facing
  • Breadcrumbs: Are they present?
  • Switchboard tags: Are they present?
  • Desktop to Mobile redirect: pass basic test?
  • Session IDs: Does the site require them to function?
  • Cookies: Does the site require them to function?
  • Pop-ups: Does the site employ pop-ups?
  • Splash page: Does the site employ a splash page?
  • Entry Action: Is action required before entry
  • Search engine incompatibility
  • Cross-browser incompatibility
  • Shared IP address is causing issues
  • Host Country: Site is not hosted in audience country
  • HTTP Header issues
  • Broken image links
  • Click Depth – Site
  • Click Depth – Top 20 Pages

Index & Crawlability

  • 4XX errors: Do any pages return a 4XX error?
  • 5XX errors: Do any pages return a 5XX error?
  • 404 Page: Is one created and custom?
  • 404 Page: Does is return a 404 status code?
  • Robots.txt: Does it exist?
  • Robots.txt: Is XML sitemap location included?
  • Robots.txt: Is content being incorrectly blocked?
  • XML Sitemap: Does it Exist?
  • XML Sitemap: Is it in the correct format?
  • XML Sitemap: Is it too large?
  • XML Sitemap: Are all recommended types present?
  • XML Sitemap: Are any content entries missing?
  • XML Sitemap: Is any non-index content included?
  • XML Sitemap: Are file parameters correct?
  • XML Sitemap: Is the sitemap up to date?
  • Javascript navigation
  • Flash navigation
  • Images used for navigation
  • Frames: Are frames in use on the site?
  • Flash: Is the site constructed, at least in part, in Flash?

Encoding & Technical Factors

  • Mobile Friendly Homepage
  • Code Quality: W3C Errors and Warnings
  • Page Size: Are web pages too big? (> 256kB)
  • CSS: inline/onpage CSS that should be moved
  • JavaScript: inline/onpage CSS that should be moved


  • URL Length: Are any URLs too long?
  • URL Structure: Are they SEO friendly
  • Dynamic URLs
  • Unnecessary Folders in URLs
  • Unnecessary Sub-Domains in URLs
  • Poor keyword use in URLs (generic text)
  • Tracking parameters in URLs
  • Session IDs in URLs


  • Site Organization – Information Flow
  • Content Originality – Duplicate Content
  • Content Length by Page Types
  • Content Readability
  • Questionable Content
  • Most Valuable Content

SEO Factors

  • Site Focus & Keyword Themes
  • Mixed home page theme – keyword blurring
  • Mixed home secondary pages theme – keyword blurring
  • Text contained within images
  • Relevant content contained in PDF or other formats
  • Homepage link anchor text
  • Video transcripts: are they present?


  • Site Canonicalization: www and non-www
  • Duplicate HTTP/HTTPS versions
  • 302 Redirects: Are there any 302 redirects present?
  • 301 Redirects: If present, are they correct?
  • Meta Refresh: Are any pages using Meta Refresh?
  • Page Canonical: Is rel=canonical implemented correctly?
  • Page Canonical: Pages with duplicate rel=canonical
  • Javascript redirects
  • Unnecessary redirects


  • Broken Links: How many broken outgoing links?Excessive Links: Pages with >100 outgoing links
  • Backlinks: Number of backlinks to site
  • Backlinks: Number of backlinks to competitor sites
  • Linking Root Domains: Number of LRD to site
  • Linking Root Domains: Number of LRD to competitor sites
  • DA: Domain authority of site
  • DA: Domain authority of competitor sites
  • PA: Page authority of homepage
  • PA: Page authority of competitor homepages
  • Trust Flow: TF of site
  • Trust Flow: TF of competitor sites
  • Citation Flow: CF of site
  • Citation Flow: CF of competitor sites
  • Topical Trust Flow of Site
  • Topical Trust Flow of competitor Sites
  • Link Velocity – Client
  • Link Velocity – Competitors
  • Anchor Text Diversity – Client
  • Anchor Text Diversity – Competitors
  • Best Practice Anchor Text Diversity – Client
  • Deep Link Ratio – Client
  • Deep Link Ratio – Competitors
  • Backlink Target Distribution
  • Linking Trend
  • Linking Trend – Competitors
  • Internal Links: Structure
  • Internal Links: Distribution
  • Internal Links: Anchor Text

On-Page Factors

  • Title Tags: Empty
  • Title Tags: Duplicate
  • Title Tags: Length
  • Title Tags: Same as H1
  • Title Tags: Construction and Quality
  • Title Tags: Multiple H1s on a page
  • META: Empty
  • META: Duplicate
  • META: Length
  • META: Construction and Quality
  • Headers: Empty
  • Headers: Duplicate
  • Headers: Length
  • Headers: Construction and Quality
  • Schema: Product implementation
  • Schema: Local implementation
  • Schema: Reviews implementation
  • Schema: NAP implementation
  • Image alt: Missing
  • Image alt: Distribution of alt text

Click the images below

For sites up to 50 pages:

Optimize your website’s performance with our comprehensive SEO Technical Audit, tailored for small to medium-sized websites. This package, ideal for sites up to 50 pages, ensures thorough analysis and actionable insights to enhance your online presence.

It also includes a one-hour consultation to answer any and all questions you might have. Click the button  to start your journey towards a more efficient and effective website.

For sites up to 200 pages:

Boost your large website’s potential with our detailed SEO Technical Audit, designed for extensive sites up to 200 pages. Perfect for larger platforms seeking deep dives into their SEO practices, this package provides extensive analysis and customized recommendations to elevate your site’s search engine rankings.

Included is a one-hour consultation to ensure all your queries are addressed. Click the button to unlock the full potential of your website.

Free SEO audits and paid SEO audits differ in depth, scope, and detail:

Free SEO Audits

  • Basic Analysis: Free audits often provide a surface-level analysis of your website’s SEO health. They typically cover basic elements like meta tags, headings, keyword usage, and sometimes, site speed.
  • Automated: They are usually generated through automated tools and software, which means they might not catch nuanced or context-specific issues.
  • Instant Results: Free audits are quick, often delivering reports instantly or within a few minutes.
  • Limited Scope: They might only analyze a limited number of pages on your site and may not include a thorough check of backlinks, content quality, or deep technical issues.
  • Generic Recommendations: The action items or recommendations provided are often generic and not tailored to your specific business or website needs.

Paid SEO Audits

  • Comprehensive Analysis: Paid audits are much more detailed and thorough. They cover a wide range of factors including on-page and off-page SEO, technical SEO, content analysis, user experience, and competitor analysis.
  • Manual Review and Expertise: Typically conducted by SEO professionals, these audits include manual reviews alongside automated checks, offering insights based on industry experience and best practices.
  • Customized and Detailed Reports: The results are presented in a detailed report that provides context, explains the impact of found issues, and prioritizes them based on importance and effort required to fix.
  • Strategic Recommendations: They offer customized recommendations tailored to your business goals, target audience, and industry specifics.
  • Ongoing Support and Consultation: Paid audits often come with the option for consultation, where SEO experts provide guidance, answer questions, and help plan an effective SEO strategy.

In summary, while free SEO audits can be useful for a quick check or for small websites, paid audits offer the depth, expertise, and customization needed for more complex sites or for businesses with strategic goals tied closely to their online presence.

SEO audits offer numerous benefits for improving a website’s search engine performance and overall online presence. Here are some of the key advantages:
  1. Identifying Technical Issues: An audit can uncover technical problems like slow page load times, broken links, or crawl errors that negatively affect search engine rankings and user experience.
  2. Content Optimization: It assesses the quality and relevance of the website’s content, helping to identify opportunities for improvement or optimization to better meet the needs of the target audience and search engine guidelines.
  3. Keyword Analysis: Audits can reveal how well a website is utilizing keywords and identify opportunities for targeting additional relevant keywords, which can drive more targeted traffic.
  4. On-Page SEO Improvement: The audit examines on-page elements such as title tags, meta descriptions, header tags, and images, ensuring they are optimized for search engines and users.
  5. Understanding User Experience (UX): SEO audits often include analysis of the website’s navigation, design, and overall user experience, identifying areas that can be improved to keep visitors engaged and reduce bounce rates.
  6. Competitor Analysis: An audit can compare your website’s SEO performance to that of competitors, highlighting strengths and weaknesses and providing insights into strategies that could be beneficial.
  7. Backlink Profile Analysis: Evaluating the quality and quantity of incoming links helps to understand the website’s authority and trustworthiness in the eyes of search engines, and identifies potentially harmful links.
  8. Compliance with Search Engine Guidelines: Audits ensure that the website adheres to the latest search engine guidelines, reducing the risk of penalties or negative impacts on rankings.
  9. Strategic Planning: The insights gained from an SEO audit can inform the development of a comprehensive SEO strategy, prioritizing actions that will have the most significant impact on performance.
  10. Tracking Progress and ROI: Regular audits can help track the effectiveness of SEO efforts over time, demonstrating improvements in rankings, traffic, and conversions, and helping to measure the return on investment (ROI) in SEO activities.

By providing a detailed analysis of a website’s current SEO performance and identifying areas for improvement, SEO audits are essential for businesses looking to enhance their online visibility, attract more targeted traffic, and achieve their digital marketing goals.

An SEO audit should be conducted at strategic points to ensure your website remains optimized and competitive. Here are some key occasions when an SEO audit is particularly beneficial:
  1. Before a New Website Launch: Before launching a new website, conducting an SEO audit can ensure that the site is optimized for search engines right from the start.
  2. After a Website Redesign or Migration: Major changes, like a website redesign or platform migration, can impact SEO. An audit can help identify and fix any issues that these changes may cause.
  3. Regularly Scheduled Intervals: Regular audits, such as bi-annually or annually, can help you keep on top of SEO trends and algorithm changes, ensuring your site remains compliant and competitive.
  4. After Significant Algorithm Updates: When search engines announce major algorithm updates, it’s wise to perform an audit to understand how these changes might affect your site’s SEO and to make necessary adjustments.
  5. When Experiencing a Drop in Traffic or Rankings: If you notice a significant decline in website traffic or search engine rankings, an SEO audit can help identify the root causes and guide you in addressing them.
  6. To Improve Conversion Rates: If your site is getting traffic but not converting visitors into customers, an SEO audit can help identify user experience or content relevancy issues that might be hindering conversions.
  7. When Expanding or Shifting Focus: If your business is expanding, targeting new markets, or changing its product/service offerings, an SEO audit can ensure your website’s content and SEO strategies align with the new business goals.
  8. Competitive Analysis: To stay ahead of the competition, it’s useful to conduct SEO audits periodically to analyze and compare your SEO strategy with that of your competitors.

By timing your SEO audits around these critical moments, you can ensure that your website maintains its search engine visibility, remains aligned with best practices, and continues to effectively support your business goals.

Our SEO audit is conducted through a meticulous process that blends automated analysis with expert manual review. Initially, we use advanced SEO tools to scan your website, identifying technical issues, on-page optimization opportunities, and off-page factors. This phase covers over 200 checkpoints, including site speed, mobile-friendliness, meta tags, content quality, and backlink profile.

Following the automated scan, our SEO experts conduct a manual review to delve deeper into the context and nuances of your site’s SEO performance. This includes a qualitative analysis of user experience, content relevance, and competitive positioning. We also assess how well your website aligns with current SEO best practices and search engine algorithms.

Throughout the audit, we prioritize issues based on their impact on your site’s SEO health and potential to improve search rankings. The final report provides a comprehensive overview of our findings, complete with actionable recommendations tailored to your website’s specific needs and goals. Our aim is to equip you with a clear roadmap to enhance your online visibility and drive more targeted traffic to your site.

Our SEO audit process is thorough and detailed, typically taking 10-12 business days to complete. This timeline allows us to conduct a comprehensive analysis, covering over 200 checkpoints across technical, on-page, and off-page SEO factors. The duration ensures that we can meticulously review and assess every aspect of your website, from technical infrastructure to content relevance and link quality, providing you with a deep and insightful evaluation of your site’s SEO health and performance.

We measure the success of an audit’s implementation through a combination of key performance indicators (KPIs) and ongoing monitoring. Key metrics include improvements in search engine rankings, organic traffic volume, user engagement rates (such as time on site and bounce rate), and conversion rates. We track these metrics before and after implementing the audit recommendations to directly assess the impact of the changes.

Additionally, we monitor the resolution of technical issues identified in the audit, such as site speed enhancements, mobile optimization, and the correction of crawl errors. The successful implementation of our audit recommendations is also evidenced by increased visibility in search results for targeted keywords and an improved backlink profile.

Regular follow-up assessments are conducted post-implementation to ensure that the improvements are sustained and to identify any further optimization opportunities. This ongoing analysis helps in fine-tuning the SEO strategy and ensuring that the website continues to achieve and maintain optimal search engine performance.

We stay updated with the latest SEO trends and algorithm changes through continuous education, industry engagement, and leveraging advanced SEO tools. Our team regularly participates in SEO conferences, webinars, and training sessions led by industry experts. We also actively follow authoritative SEO blogs, forums, and publications to keep abreast of the latest research, case studies, and best practices.

Additionally, we maintain memberships in professional SEO organizations and networks, which provide insights into emerging trends and algorithm updates. Our use of advanced SEO tools and analytics platforms enables us to monitor changes in search engine behavior and assess their impact on website performance in real time.

This proactive approach ensures that our strategies and recommendations are always aligned with the current SEO landscape, allowing us to deliver effective and up-to-date solutions to our clients.